Politics is as old as humankind, and the electoral campaign – political parties seeking to win voter support in the period preceding an election – is one of the fundamental moments of the democratic life of every society.
Candidates use a variety of techniques to reach voters: the effort to execute or banish Socrates from Athens in the 5th Century BC or the uprising of petty nobility against John of England in the 13th Century, can be considered examples of proto-political campaigns.
Candidates use a variety of techniques to reach voters: the effort to execute or banish Socrates from Athens in the 5th Century BC or the uprising of petty nobility against John of England in the 13th Century, can be considered examples of proto-political campaigns.
But nowadays established democracies seem to be witnessing a decline in vitality in that formal political systems are not able to mobilize the support and engagement of citizens as in the past: we are facing a decline in civic engagement, a decreasing voter turnout during elections and a significant decline in party-membership. To face this situation politicians have to create new ways to get closer to people, such as the application of marketing principles and procedures in political campaigns.
The main focus of this interdisciplinary course is to provide the student with a complete understanding of both the development of political campaigns through history and the relations between political systems and political campaigns.
This course has been designed to provide students with key elements to understand Spain today, the
different ways Spaniards live and how their identity is defined. Students will be able to explore the
relationship between culture, communication and language in a multilingual and multicultural society.
They will study different language functions and will learn to use communication as a tool for greater
cultural understanding in a foreign country. The course will also analyse the concept of culture and
cultural identity and it will discuss perceptions of time, society, family, religion and values in Spain.
Some basic communication theory will be presented and sites of cultural interests will be visited.
different ways Spaniards live and how their identity is defined. Students will be able to explore the
relationship between culture, communication and language in a multilingual and multicultural society.
They will study different language functions and will learn to use communication as a tool for greater
cultural understanding in a foreign country. The course will also analyse the concept of culture and
cultural identity and it will discuss perceptions of time, society, family, religion and values in Spain.
Some basic communication theory will be presented and sites of cultural interests will be visited.
This course has been designed to introduce students to Hispanic cultures and their societies. Spain and Latin America will be approached from a transatlantic perspective taking into consideration their diversity and their complexity. Questions related to identity, nation and territory are essential and thus will be analyzed and discussed in class. The course will also inquire into the concept of culture and cultural identity and it will discuss perceptions of time, society, family, religion and values in Hispanic societies. Some basic communication theory will be presented and sites of cultural interest visited.